![]() SuperEIGHT is described as “a new SUPER beer designed for active lifestyle enthusiasts interesting in incorporating high-quality ingredients in their beer choices.” Which is to say, it’s packed with eight buzzy, “heroic ingredients” that may or may not confer some sort of health advantages when consumed in beer form. And looking at the description of Dogfish Head’s brand new SuperEIGHT gose, it’s hard not to immediately feel like that point has probably been reached. Of course, the further a company pushes in one direction, the more likely they are to take things too far, into the realm of obsolescence. That’s how you end up with a company like Dogfish Head advertising its gose as being “arguably the most refreshing and health conscious beer in the market that won’t take its toll on your beach body.” As Good Beer Hunting put it a while back, it’s clear that the “Mich Ultrafication of Beer” is in full swing, for good or bad. ![]() A company previously known for genre-bending beers and massive brews like 120 Minute IPA and World Wide Stout, they have remade their image thanks to the success of SeaQuench Ale, a gose that was very successfully targeted toward a health-conscious demographic-the same type of demographic that has made Michelob Ultra the most successful macro brand of the last five years. One company that has certainly embraced the ethos with arms wide open, though, is Dogfish Head. Yeah, it still sounds weird to say, even a year or two into this drive toward both moderation and healthier alcohol consumption. Who would have ever thought, five years ago, that the ascendant, driving commercial force in the craft beer world in 2019 would be … health consciousness?
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