(If this sounds like Greek to you, talk to your developer and ask them to help you with these preliminary steps.) Custom Audiences from your mobile appĪfter you register your app and set up the SDK on the Facebook for Developers site, you can create a Custom Audience of people who have interacted with your app. Check out our full guide to using the Facebook pixel to get it set up on your site. If you haven’t installed the Facebook pixel yet, you’re missing out on this rich source of data. You set the timeframe for how far back you want to go, so you can choose to target only your most recent website visitors, or people who visited up to six months ago. You can use this information to create Custom Audiences that target all website visitors, or to remarket to people who have visited a specific product page or product category. Once you install the Facebook pixel on your website, Facebook can match your website visitors to their Facebook profiles. It’s a good idea to check out Facebook’s Custom Audiences terms of service to make sure you’re following the current rules. Then click Ads in the left column, and select Advertisers you’ve interacted with. If you want to check which advertisers have uploaded lists that include you, log into your Facebook account and click Settings. You should also know that customers can see which companies have uploaded customer lists that include their information. You can’t use a purchased customer list, for example, or data you’ve gathered from other websites-and if someone opts out of your email list, you need to remove them from your Custom Audience, too. Keep in mind that you can only upload data from customers who have given you permission to market to them. When you upload the information, Facebook uses a process called “hashing” to keep specific customer data private while still allowing it to find matches with Facebook user profiles. These are people who have clearly expressed an interest in your business, but Facebook has no way to identify them unless you upload a list. Types of Custom Audiences Custom Audiences from customer listsĬustomer lists offer a way for you to let Facebook know about existing relationships you have with customers that cannot be mapped through Facebook engagement or the Facebook pixel.įor example, you might have a list of newsletter subscribers or past customers. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |